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Changing Consumer Behavior Reshapes the COVID-19 Impact on the FMCG Industry | #covid19 Impact FMCG Industry

Changing Consumer Behavior Reshapes the COVID-19 Impact on the FMCG Industry

Changing Consumer Behavior Reshapes the COVID-19 Impact on the FMCG Industry

Affordability became another important consideration. Economic uncertainty encouraged some households to prioritize essential products, compare prices, and choose economical packaging. FMCG businesses responded through promotional offers, smaller pack sizes, and adjustments to their produc

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